Amphire Agrees Deal To Buy barbox
Company Adds Beer, Wines and Spirits Sector to its Portfolio
REDWOOD CITY, CALIF., - August 1, 2008
Amphire® Solutions, the leading global Software as a Service (SaaS) provider of technology solutions for the foodservice and hospitality industries, today announced that the Company has agreed a deal to acquire barbox. barbox, a joint venture between Coors Brewers and Scottish & Newcastle, is the UK's leading online ordering service for the licensed beer, wines and spirits trade and provides an additional platform for expanding Amphire's business into another large sector of the global foodservice market.
"The combination of barbox and Amphire creates a powerful market leader in foodservice and hospitality with tremendous growth potential in the global beer, wines and spirits sector," said Mark Barnekow, president and CEO of Amphire. "The beer, wines and spirits industry continues to grow and consolidate. By leveraging barbox's innovative technology across the globe we will be able to help operators improve business profitability by managing their supply chain upstream across a broader array of products."
"This deal is great news for both businesses," said Liam Taylor, Amphire's chief operating officer, "In today's challenging market, operators need solutions that enable them to cut costs, acquire new business and satisfy their customers. Our combined solutions will provide improved visibility throughout the supply chain enabling operators to minimize costs and maximize revenue."
Because Amphire has focused on foodservice and hospitality and barbox has focused on beer, wines and spirits, the combination of complementary businesses and footprints produces a logical and robust set of solutions and customers. And with Amphire's proven track record of integrating past acquisitions, the company is well positioned to deliver again. Amphire continues to grow its business, expanding its product, geographic and customer footprint.
"We are really excited about the opportunity of working with Amphire to significantly enhance the quality of our online offering to our customers. The deal cements the company's independence within our industry, and Amphire's experience in the foodservice sector will be especially useful in expanding our offering," said Mark Hunter, CEO of Coors Brewers. "barbox was a really innovative development when it was launched in 2000 and e-commerce is an increasingly important communication tool in the modern business world. It's the next chapter in the barbox's success story."
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