Manufacturers lack the visibility necessary to understand their market and customers, making it very difficult to effectively allocate promotional dollars and grow sales. Significant time is spent negotiating contracts, but compliance issues and substitutions can result in sales volumes below even customers' expectations. Without meaningful and timely sales information presented in a way that can be easily understood, salespeople find it difficult to answer basic questions such as:
- Which products are operators buying and how much? Compared to last year?
- What customer locations are not buying and should be?
- Is trade spending delivering desired results?
- Where are there growth opportunities?
ITN's Sales Insight is a complete solution, combining ongoing, enriched sales and market data with an intuitive and interactive application that enables salespeople to spend less time analyzing and more time taking action. Armed with timely market information, salespeople can increase compliance in contracted accounts, focus their efforts, and identify new opportunities. Benefits include:
- Improve sales visibility at the region, category and product levels
- Identify compliance issues
- Optimize trade spending
- Assess product penetration
- Spot market trends
- Uncover cross-sell and up-sell opportunities
- Increase value delivered to your customers and move from being a vendor to being a partner
Contact us
To find out what we can do for your business, contact your nearest office by clicking here.
Webinar: Improve Compliance, Drive Sales
November 21st, 2008
Sales Insight helps identify compliance issues and provides the information needed for follow-through.
>Click here for a recording