The Nielsen-Instill Partnership

Today, foodservice manufacturers have very little visibility beyond the distributor into where their products are sold. It is difficult for them to answer basic questions such as:

• Who are our ultimate customers, which products are they buying, and how much?
• How can we find new sales opportunities?
• Are our programs and spending achieving the intended results?

Click here to view the TDLINX and Instill Datasheet for additional information

To grow sales with limited market visibility, manufacturers employ a variety of trade spend programs that have become incredibly complex and expensive. Today, Trade Spend program costs are second only to COGS on a manufacturers P&L¹.

The lack of accurate location master data further compounds the problem. Few manufacturers have a location-level customer master, much less an accurate one. The ability to classify and drill down into industry-standard channel segmentation and chain affiliation is out of reach for most. As a result, manufacturers don't know who is buying, what they are buying, and how much.

The Solution

Nielsen and Instill Corporation: First-in-Kind for the Foodservice Industry
Nielsen and Instill deliver to manufacturers a first-of-its-kind offering for the foodservice industry by coupling Nielsen's location-level information with Instill's product and transaction-level data. The offering will help foodservice manufacturers improve sales with better visibility into location-level activity, identify distribution opportunities by individual location, chain, channel and market and eliminate trade spend settlement inefficiencies.

This newly-unified sales intelligence will enable manufacturers to optimize their marketing investment, improve sales targeting, spend trade dollars more efficiently and simplify collaboration with their distributors and operators.