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FOR IMMEDIATE RELEASE

International Dairy Queen Canada, LTD Selects Instill Spend Management and Instill Inventory Management to Realize Cost Savings and Improve Profitability of Promotions
Providing Greater Value to Franchise Members

SAN MATEO, CA (March 5, 2008) – Instill® Corporation ("Instill"), a leading provider of spend intelligence services and solutions for the foodservice industry, today announced that International Dairy Queen Canada, LTD, a wholly-owned subsidiary of Berkshire-Hathaway, Inc., has selected Instill Spend Management and Instill Inventory Management solutions to gain greater visibility, uncover food cost savings opportunities, improve the profitability of promotions, and provide greater value to franchise members.

"Given today's inflationary pressures, we want to protect our franchise members and provide the best tools to combat rising food costs," said Doug White, vice president of Dairy Queen International. "Instill helps us improve our ability to perform a complete audit of our spend so we can enforce price and purchase compliance and maximize the success of our limited time offers."

Instill Spend Management automates the collection and standardization of unit purchase information from distributors, identifies contract price variances, SKU and manufacturer optimization opportunities, compliance problems and helps uncover new savings opportunities. Instill Inventory Management provides daily visibility into distributor inventory levels for operator's proprietary products preventing stockouts, overstocks and costly product repositioning to improve the profitability of promotions.

"Visibility into actionable information across our entire network is a key component in the success of our supply chain initiatives. Our teams across the country will be able to make better decisions and quickly respond to market changes because we will all be working off of a single source of truth," commented Brian Leibel, General Manager, CDQ Co-op Ltd., the purchasing co-op for International Dairy Queen Canada

"The dramatic food cost increases are not unique to the United States. Foodservice businesses world wide are feeling the pinch," said Mike DeVries, CEO of Instill Corporation. "Our new relationship with International Dairy Queen Canada and the CDQ Co-op Ltd. further extends Instill's presence in Canada and demonstrates our ability to provide value for operators both domestically and internationally."

Instill's proven suite of solutions - Spend Intelligence for Operators and Trade Spend Intelligence for Manufacturers - provide foodservice industry constituents the visibility they need to manage and grow their businesses. The Spend Intelligence Suite for Operators is a suite of hosted, web-based solutions that address critical foodservice processes including Spend Management, Procurement, Inventory Management, and Quality Management.

About IDQ

International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,600 Dairy Queen restaurants in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill, Dairy Queen's quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ Orange Julius® concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.

About Instill Corporation

For more than a decade, Instill has been helping customers build enterprise value by applying innovative technology and industry expertise to address the unique challenges facing foodservice companies. Instill is focused on providing spend intelligence solutions for the foodservice industry, providing a proven, comprehensive set of solutions for leading companies such as Independent Purchasing Cooperative (IPC) for SUBWAY®, Hardee's, Darden Restaurants, International Dairy Queen, Inc., Nathan's Famous, YUM! Brands', Inc., Unified Foodservice Purchasing Co-op, LLC (UFPC) and Unified Purchasing Group of Canada (UPGC), Sodexo, ConAgra Foods, Inc. and General Mills. Instill is headquartered in San Mateo, California. For more information, contact Instill at 1-888-INSTILL (1-888-467-8455) or visit www.instill.com.

©2008 Instill Corporation. All rights reserved. Instill and the Instill logo design are registered trademarks or service marks of Instill Corporation in the United States and/or other countries. All other trademarks and registered trademarks are property of their respective holders.

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